The Place where Pride Began
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The Stonewall Inn Brand Guidelines establish the visual and messaging standards that protect and honor one of the most historically significant symbols in LGBTQ+ history. As the birthplace of the modern LGBTQ+ rights movement, the Stonewall Inn’s brand must reflect dignity, authenticity, resilience, and pride.
These guidelines ensure that all uses of the Stonewall Inn name, logo, colors, imagery, and voice remain consistent across digital platforms, merchandise, media, partnerships, and press. By following these standards, organizations and partners help preserve the legacy of Stonewall while presenting a unified, respectful, and recognizable identity that celebrates inclusion, community, and the ongoing fight for equality. 🌈🏳️🌈
